Chapter Meetings

Next STC-SF chapter meeting: Wednesday 15, July 2015

Marta Rauch presents: Delighting Mobile Customers with Content for Apps, Videos, and a Social Media Campaign

Learn how to delight customers by leveraging content across multiple channels. Hear how an information development team added value to a release and received positive feedback from customers. Discover best practices for:

  • Developing mobile content for mobile app stores, an in-app tour, mobile-friendly docs, and a responsive-design library
  • Running a social media campaign on Google+, Twitter, LinkedIn, and Facebook
  • Creating a mobile video and posting it on a mobile YouTube channel
  • Validating results through analytics and customer feedback
  • Communicating wins to demonstrate the department’s value to the organization.

About the presenter:

Marta Rauch is a Senior Principal Information Developer at Oracle, where she  leads projects and develops content for mobile, cloud, and REST APIs.

She contributes videos to corporate YouTube channels and drives customer engagement through social media. Marta has over 165,000 connections on her personal social networks, and CircleCount ranks her in the top 160 U.S. women on Google+.
A frequent presenter for conferences and webinars, Marta has contributed information to the books Developing User Assistance for Mobile Apps by Joe Welinske and The Language of Content Strategy by Rahel Bailie and Scott Abel. .

Purchase a ticket using PayPal

Member price is for STC members. You do not need to be a San Francisco Chapter member to qualify for the Member price.

To quality for the First Timer price, you cannot be a STC member and this would be your first time at a San Francisco Chapter meeting.


Date and Time

Meetings are held on the third Wednesday of each month, except November and December.

6:00 PM: Networking

7:00 PM: Chapter Announcements and Topic Presentation

Please arrive before 7:00 PM while someone is present at the entrance to let you in. Due to security restrictions, the doors can only be opened by Salesforce employees. If someone is not present at the entrance, please be patient. You can also email info@stc-sf.org to alert those inside the meeting or if you will be later than the presentation start time.


Location

STC-SF chapter meetings are held in Rincon Center complex bounded by Mission, Howard, Spear, and Steuart Streets.

The entrance to the chapter meetings is near Rincon food court entry doors facing the plaza (not the entry doors on Mission Street). Look for the Salesforce.com lobby with two bright blue chairs in the corner.

STC-SFMeetingsSite


Parking

Use either the Howard Street Garage (located between Spear and Steuart) or the garage under the Rincon Center (located on Spear between Mission and Howard). The Rincon Center underground parking garage elevator will take you to the ground floor, on the same side of the building as the entrance to the meeting center.

NOTE that the Howard Street Garage’s rates are lower at night than during the day.


Public Transportation

You can take either BART or MUNI and exit at the Embarcadero Station. Turn right and walk down Spear Street, about half-way down the block. Cross the street and enter the plaza about half-way down Spear Street (on the east side of Spear Street). Walk up the steps, and when you see the Dolphin fountain, look left, you’ll see the entrance.


Ticket Price

Prices are the same for online reservations and walk-in purchases.

Member price is for STC members. You do not need to be a San Francisco Chapter member to qualify.

To quality for the First Timer price, you cannot be a STC member and this would be your first time at a San Francisco Chapter meeting.

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