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Newsletter of the Society for Technical Communication, San Francisco Chapter
April/May 2008

April 2008 Meeting -- The Power of Personas: A 360o Approach to Understanding Users
Presented by Joan Lasselle


Joan Lasselle

The March meeting is on Wednesday, April 16, 2008, from 6:00 pm to 8:30 pm at the Elephant & Castle in San Francisco's financial district. For details about the location and instructions for purchasing tickets, visit www.stc-sf.org/stc-meetings.htm.

About the Presentation

Technical communicators have an increasing number of tools and approaches to choose from to deliver content to meet the needs of diverse and targeted audiences.  How do we know we are meeting the needs of our audiences and delivering the right content, at the right time, in the right format?

User personas are a methodology that can help ensure the information model maps directly to the work and information use model of each user audience.

About the Presenter

Joan is Founder and President of Lasselle-Ramsay, Inc., a professional services company that develops business information and learning solutions that drive superior user experience, productivity, and change.

Lasselle-Ramsay focuses on four practice areas: content management, technical documentation, training development, and on-the-job information tools.

Since 1982, Lasselle-Ramsay has worked with major high-tech and medical device manufacturers to develop technical documentation solutions for commercial products.


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