Chapter Meetings

Wednesday 19, October 2016: Floyd Smith on Adding Marketing to Your Writing Toolkit

About the Presentation

To those of us with a technical background, any kind of marketing work can seem like a dark art indeed. But technical writers have always been involved in white papers, spec sheets, and similar pieces. Even online help is being mined by marketers for its “SEO juice”. You’re probably already close to being able to add “Marketing” to your skill set. Come watch as Floyd Smith, published author and Technical Marketing Writer at very technical startup NGINX, shows you how to stretch to new horizons.

About the Presenter

Floyd Earl Smith is an experienced technical writer, marketer, and manager. His work background includes Apple, AltaVista, AOL – and that’s just the A’s! Published books include Programming the Intel 80386 and Online Marketing For Dummies. He is currently Technical Marketing Writer for a San Francisco-based tech startup.

Purchase a ticket using PayPal

Starting in February, the meeting tickets will be lowered by $5 for each type:

Member price is for STC members. You do not need to be a San Francisco Chapter member to qualify for the Member price.

To quality for the First Timer price, you cannot be a STC member and this would be your first time at a San Francisco Chapter meeting.

Date and Time

Meetings are held on the third Wednesday of each month, except November and December.

6:00 PM: Networking

7:00 PM: Chapter Announcements and Topic Presentation

Please arrive before 7:00 PM while someone is present at the entrance to let you in. Due to security restrictions, the doors can only be opened by Salesforce employees. If someone is not present at the entrance, please be patient. You can also email to alert those inside the meeting or if you will be later than the presentation start time.


Meetings are held in the Salesforce office at 121 Spear St. in the Rincon Center complex bounded by Mission, Howard, Spear, and Steuart Streets.

Location of STC-SF meetings in Rincon Center

The entrance to the chapter meetings is near Rincon food court entry doors facing the plaza (not the entry doors on Mission Street). Look for the Salesforce lobby with two bright blue chairs in the corner.


Use either the Howard Street Garage (located between Spear and Steuart) or the garage under the Rincon Center (located on Spear between Mission and Howard). The Rincon Center underground parking garage elevator will take you to the ground floor, on the same side of the building as the entrance to the meeting center.

NOTE that the Howard Street Garage’s rates are lower at night than during the day.

Public Transportation

You can take either BART or MUNI and exit at the Embarcadero Station.

To get to the Rincon Center from there:

Turn right and walk down Spear Street, about half-way down the block. Cross the street and enter the plaza about half-way down Spear Street (on the east side of Spear Street). Walk up the steps, and when you see the Dolphin fountain, look left, you’ll see the entrance.

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