February 2013 Meeting Announcement: Using Video to Assist Your Users: Part 2

Presented by Michelle Sharron

The February meeting is on Wednesday, February 20, 2013, from 6:00 pm to 8:30 pm in downtown San Francisco at SFSU Extension, Room 608. SFSU Extension is located on the sixth floor of the Westfield San Francisco Centre on Market St, above the Powell St BART/MUNI Station. For details about the location and instructions for purchasing tickets, visit www.stc-sf.org/stc-meetings.htm. Light refreshments are provided.

About the Presentation

Are you thinking about adding “how to” videos to your user assistance arsenal, but not sure where to begin? This session walks you through creating your first video, from choosing the right tool to deciding the best way to deliver video to your users. This session also covers how creating videos can help increase the visibility and value of your team within your company and your user community.

About the Presenter

Michelle Sharron is the senior video specialist at salesforce.com. She took over the video project from Dean Atchison, as it grew into more than a part time project. She oversees the creation of videos from the 70+ technical writers, helping with script writing, tool use, production, audio capture, and graphics. She also takes care of prioritizing which videos get filmed, uploading to YouTube, analyzing YouTube analytics, and maximizing search engine optimization. The salesforce documentation team now has a catalogue of over 40 videos, and these are available from the online help, release notes, product UI, and knowledge base articles. Dean Atchison is a manager of documentation and user assistance at salesforce.com. He created one of the first videos embedded within the salesforce product, and established the guidelines and processes that other writers follow to create videos for their features. The salesforce documentation team now creates up to twelve “how to” videos for every release and makes these videos available from the online help, release notes, product UI, and knowledge base articles.

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